Founded in 2012 by Parsons School of Design graduates Luft Tanaka, Shaun Kasperbauer, and Isaac Friedman-Helman, Souda is named for the Japanese word that loosely translates to ‘oh, yeah!’ or ‘aha!’. True to its name, the trio had stumbled upon a raw, high-ceilinged former nightclub space in Brooklyn which they now call home. Since then, Souda has endeavored to re-engineer the way we live with original objects inspired by craft and techniques of production, hoping to bring that same eureka moment to its users. Each piece is an individual expression of material logic and compositional ease, combining artistic diligence with industrial know-how. While the Kreten Side Table explores the structural yet sculptural and textural qualities of concrete, the Signal Chandeliers present a metallurgy of forms that are assembled into evocative, functional centerpieces. Having received features in publications like Dwell, Wallpaper and The New York Times, Souda continues to show in Milan, Tokyo and New York City, where it was named as one of the “coolest design companies” in 2013 and the Editors’ Choice Award for Best New Design Studio in 2014 at the International Contemporary Furniture Fair.